The Arbor Company recently won an Aspect Award for its marketing campaign, Living Delray. Part of our Senior Living LIVE! series, the campaign was designed to raise awareness of the new community The Arbor at Delray. Using webinar content and social media videos, Living Delray won first place in the video and television campaign category of the Aspect Awards, presented by Aging News Media.
Judges evaluated entries based on creativity, style and impact, quality, and goals and results, across different senior living categories including Behavioral Health, Home Health & Home Care, Hospice & Palliative Care, Senior Housing & Senior Living, and Skilled Nursing (SNF).
By being recognized for this award, The Arbor Company has demonstrated its ability to utilize marketing trends and research in order to best raise awareness of senior care options to potential residents and their families.
“We are proud of our local staff and our communications team for their work on this campaign,” said Kelley Skarp, Vice President of The Arbor Company. “These videos help future residents understand the services they can expect at The Arbor, and educate families who are in the process of making the big decision to move to senior living.”
To view the winning campaign, click here. And to learn more about The Arbor at Delray, please visit our website.
